Email Marketing – The statistics speak for themselves.

General email statistics, you need to get on board if you are not already.

  • The total number of worldwide email accounts is expected to increase to over 4.3 billion accounts by year-end 2016.
  • Employees spend 13 of their working hours each week in their email inbox (on average).
  • 92% of online adults use email, with 61% using it on an average day.
  • 57% of email subscribers spend 10-60 minutes browsing marketing emails during the week.
  • 90% of email gets delivered to the intended recipient’s inbox (compared to only 2% of your Facebook fans see your posts in their News Feed).
  • 68% of people say they base their decision to open an email on the ‘From’ name.
  • Across all editions, Outlook accounts for 56% of all desktop email opens and nearly 16% of total opens in any environment.
  • Six in ten (61%) workers who use the Internet say email is “very important” for doing their job.
  • Non-office-based workers to say the Internet, email, and cell phones have given them more flexibility in the hours they work (51% vs. 19%) but also that these tools have increased the amount of time spent working (47% vs.18%).
  • 83% of B2B marketers use email newsletters for content marketing.
  • 76% of marketers see active growth in their number of email subscribers.
  • Open rate is highest when companies send two emails per month.
  • Email marketing technology is used by 82% of B2B and B2C companies.

 

Source: Campaign Monitor