Businesses, professionals and others who use social media to promote a brand often are unsure whether what they’re doing is effective.
Their usual ways of measuring success – such as how many leads or sales were generated – don’t really apply and that leaves them puzzled.
So just what are the best ways to calculate whether you’re setting and achieving realistic marketing goals on social media? Here are a few things York says you should expect from your efforts:
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Source: http://mobilemarketingwatch.com